Creative leader with more than 20 years of experience uncovering what makes organizations unique and translating those insights into brands, environments, and experiences people remember. That work is research-driven and concept-led, spanning professional sports, higher education, museums, aviation, and Fortune 500 organizations. Every organization has a story. Curiosity uncovers it. Design reveals it.

Experience
Section 127 | Indianapolis, Indiana
Associate Design Principal | November 2023–Present
Senior Designer | November 2021–November 2023
Lead brand identity, event graphics, and environmental design projects from initial concept through installation, partnering with clients, architects, writers, and fabricators to build cohesive brand experiences.
Led creative development for five NCAA Final Four identity systems across the men’s and women’s championships, including the 2026 NCAA Men’s Final Four logo, brand identity, court, and supporting event graphics.
Direct multiple large-scale projects simultaneously, guiding design development from early strategy through installation.
Served as design lead for Republic Airways’ workplace environment, drawing from company history and aviation heritage to create a cohesive employee experience.
Led design presentations and discussions with university presidents, athletic directors, and corporate executives, building alignment around complex creative decisions.
Reimagined the NCAA Hall of Champions around the visitor experience, creating a more intuitive journey through college sports history while allowing the environment to evolve alongside future championships.
Researched the history of Marian University’s Witchger School of Engineering, uncovering hundreds of patents connected to its namesake and using them as the foundation for the building’s environmental graphics.
Mentored three designers through a six-month program combining project reviews, biweekly coaching, group learning sessions, and day-to-day creative guidance.
Integrated rare artifacts and overlooked stories into a modern visitor experience at IHSAA Headquarters.
adidas | Indianapolis, Indiana & portland, oregon
Senior Designer | Graphics Manager | Graphic Designer  | April 2007–October 2021
Led creative development for high-volume licensed sports apparel programs across collegiate and professional sports, partnering with merchandising, marketing, sales, and production teams across North America.
Created enduring visual systems, including the Dassler graphic program, which remains in production more than a decade after its introduction.
Developed the Perpetual Series, creating evergreen product collections that extended product life cycles and opened new retail opportunities.
Directed the creative output of five internal and off-site designers producing more than 200 apparel graphics annually, each developed as a scalable system for 30 or more professional and collegiate teams.
Presented creative strategy and design work to senior leadership in North America and at adidas headquarters in Germany.
Mentored creative talent, managed freelancers, contributed to hiring, conducted portfolio reviews, and partnered with creative leadership on staffing and project assignments.
Directed creative development for sideline apparel programs across 12 NCAA partner universities.
Designed original typefaces, graphics, and patterns for NFL on-field apparel worn by all 32 teams.
selected independent work
Provide independent creative direction for organizations seeking brand identities and visual storytelling, building a referral-driven practice through long-term client relationships.
Created the original Indy Eleven identity, including the logo, uniforms, and mascot that helped launch Indianapolis’ first modern professional soccer club.
Designed identities for Seattle Orcas, Washington Freedom, and San Francisco Unicorns as part of Major League Cricket’s inaugural season.
Helped guide Carthage College through an athletic identity update, creating a secondary mark that was later adopted as the school’s primary athletic logo.
earlier experience
Norvax | Carthage College | FOPPE DeSigns     
Graphic Designer | Graphics Division Leader
2004–2007
Core Strengths
Creative Direction
Art Direction
Concept Development
Brand Identity
Visual Storytelling
Integrated Brand Systems
Signage + Wayfinding
Environmental + Experiential
Cross-Functional Collaboration
Production Leadership
selected clients
NCAA
adidas
ESPN
Republic Airways
IHSAA 
Indiana University
Marian
Notre Dame
Michigan
Kansas
Nebraska
Temple 
MLS
NFL
NHL
Indy Eleven
Major League Cricket 
Indiana Pacers
Indiana Fever
education
Carthage College
Bachelor of Arts
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