Indy Air Booth is a photo booth service specializing in wedding receptions. They differentiate themselves by using a “booth” is open air instead of being a closed off container.
The identity focused largely on the components of the camera system, mainly the shutter and light umbrella. All marks incorporate the star in a circle from the Indianapolis city flag.
For the different service levels, I used the light umbrella and the layout of the city for the names and icons. Meridian Street runs north-south while Market Street runs east-west with both crossing at the Monument downtown.