Jacksonville started in 1946 and they are known as the Kingfish, a popular sport fish in Florida. The team was started as part of a buildup of the city after WWII in addition to a number of other city projects like a new City Hall and new public libraries.
The logo takes most of its inspiration from the city flag with the bottom half being orange with the letters JAX and number 46. The top half features a depiction of the Andrew Jackson statue in downtown Jacksonville with yellow and white rays behind it.
The primary kit mimics the crest with rays extending out on the top half and orange at the bottom. The shorts are white as are the socks with yellow and orange striped turnovers. The change kit features a bright yellow jersey, white shorts, and yellow socks.