Milwaukee Muskies

While at adidas in Indianapolis, we occasionally had “Creative Offsites” where we took the day to do things not necessarily related directly to our day to day and just be creative. One of our projects was to create a hockey league where we “drafted” the locations, mascots, and colors. I choose Milwaukee, Muskies, and a Maroon/Light Blue/Yellow color combination and created this identity for the fictitious team.